Digital Content Specialist
Columbia, MO 
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Posted 4 days ago
Job Description
Hiring Department

Executive Communication & Marketing

Job Description

The Digital Content Specialist is a member of the Business Operations Marketing and Communications team, developing content for a variety of Mizzou units including The Mizzou Store, A.L. Gustin Golf Course and Campus Dining Services.

This team member will tell stories and create dynamic marketing and communication materials across platforms to support Mizzou Business Operations' goals and objectives.

The qualified candidate should enjoy working collaboratively with a broad and diverse group of stakeholders and colleagues within a team-oriented environment.

This is an in person/on campus position.


Duties include:

  • Developing and implementing digital communication campaigns across platforms, including web, texting, email and social media.
  • Building and executing social media strategy through research, benchmarking, messaging, and audience identification; this includes monitoring current social media trends and applying those trends to the accounts managed to grow impact and engagement.
  • Creating and implementing a social media marketing plan and editorial calendar.
  • Creating and editing photo and video content for multiple unit social media accounts.
  • Generating, editing, publishing and scheduling/sharing content that aligns with our brand strategy and addresses the needs and interests of our multiple stakeholders.
  • Tracking and analyzing data to gain insight on traffic, demographics and effectiveness, then utilizing this information to positively affect future outcomes.
  • Collaborating with Business Operations units to manage reputation, coordinate promotions and increase reach.
  • Collaborating with team members to develop a content strategy that promotes internal and external user engagement.
  • Collaborating with university partners to ensure maximum outcome for the efforts of the marketing and communications team.
  • Creating, editing and managing the digital display screen messaging for campus units.
Shift

Monday - Friday 8am - 5pm occasional early mornings or evening possible

Minimum Qualifications

A Bachelor's degree or an equivalent combination of education and experience and 2 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred Qualifications

Exceptional interpersonal skills and communication abilities
Experience working in a team to develop creative assets
Knowledge of best practices to execute marketing and communications plans across a variety of platforms including graphic displays, social media, print and web
Experience with multimedia, photography and video
Ability to work under deadlines in a fast-paced environment

Anticipated Hiring Range

Salary Range: $22.00-$28.00 per hour

Grade: GGS-008

University Title: Strategic Communications Associate I

Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.

Application Materials

Resume, Cover letter

Benefit Eligibility

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits.

Values Commitment

We value the uniqueness of every individual and strive to ensure each person's success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.

In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research, and engagement.

Equal Employment Opportunity

The University of Missouri System is an Equal Opportunity Employer. Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, or protected veteran status, or any other status protected by applicable state or federal law. This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations. For more information, visit https://www.umsystem.edu/ums/hr/eeo or call the Director of Employee and Labor Relations at 573-882-2146.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.


Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, protected veteran status, or any other status protected by applicable state or federal law. This policy shall not be interpreted in such a manner as to violate the legal rights of religious organizations or the recruiting rights of military organizations associated with the Armed Forces or the Department of Homeland Security of the United States of America.

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
2+ years
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