Companies don't simply throw a product or service out into the market without some research to determine what their best strategy will be. Market research analysts are the ones who break it all down and convert data into understandable formats and reports. Tim Muma speaks with Dan Coates, president of Ypulse and a board member for the Council of American Survey Research Organizations, who brings his experienced analytical mind to the listeners. Dan describes the important skills necessary to succeed as a research analyst, how to get into the business, and what a typical day might look like.