Erik Severinghaus is the founder and CEO of Chicago-based SimpleRelevance, the only email optimization platform that plugs into a marketers existing tools and workflow to personalize digital messages at an individual level. Prior to that he received a patent while a partner in IBM's IT Optimization organization, where he was a top performer, and he helped co-found iContact - a leading Email Service Provider that was acquired by Vocus. He earned his BS from the University of North Carolina at Chapel Hill and his MBA in Entrepreneurship from Northwestern’s Kellogg School of Management.
SimpleRelevance is the only modular, open predictive learning platform that enables digital marketers to better communicate with customers via any channel, automatically. In an era where data is increasingly commoditized but insight is priceless, SimpleRelevance grants data scientists and marketers alike access to their most valuable asset: customer insight.